X-IT RITE RECORDS, a division of GFI Entertainment is a new kind of indie record label. They have been in the business for over 10 years. As well as being home to indie pop artist Javelyn, they help produce compilation CDs and live events.
X-It Rite Record’s basic function is not just to sign a few artists, but also to promote quality artists who are active in the indie music community. Being on their compilation CD’s and in their live shows and large events allows artists to get promoted by a record label without giving away any rights to their music.
X-It Rite Records works in tandem with Java With Javelyn Indie Music Nites (“JWJ”) in their live events. JWJ is an indie music event designed to bring independent music and listeners together through live events promoting compilation CDs. At the live events, JWJ creates a fun atmosphere where people can relax, knowing they will consistently have great music, meet people and have a good time. JWJ charges a low cover charge, giving the listener a break. JWJ has raffles every night which include merchandise from indie artists, sponsors such as massage, facials, golf lessons, life coaching and acting coaches. X-It Rite Records’ artist Javelyn created the event to bring "community through performance" - not only her own, but to gather the best of the best in the indie music world who are from or traveling through the Los Angeles Area.
JWJ
is an event which helps bring together the new industry of hard-working independent
artists, who survive by helping each other out and having a professional attitude
when it comes to the business of music and marketing. Out of this event, X-It
Rite Records has produced three Java With Javelyn Indie Music CD compilations
, the latest of which was released in March 2008. X-It Rite Records seeks to bring pure, artist-to-artist and artist-to-company networking and raise the bar of vision for the new music industry to everyone involved. This year, we have grown into two new, bigger venues in Los Angeles area. Unurban Cafe and The Talking Stick in Santa Monica now host JWJ twice times monthly. JWJ has also just started booking in tandem with MacDay LA which occurs every other month at CBS Studios. X-It Rite Records and JWJ are also working with charities and other promoters to refer artists and bring everyone involved to a bigger level of venue and gigs. ...and for the listener... it's a great place to dig up new and upcoming artists and music to add to their private collection –
Our basic motto is – we want the win-win solutions … the new music industry.